The tool also has a separate data visualization platform called Vizia. Moreover, to make social monitoring even easier, Brandwatch added AI which recognizes trending topics relevant to your industry without you looking through endless amounts of data. It’s one of the most multifaceted and robust listening tools in terms of social data analytics, which leads to it being one of the most expensive ones.īesides typical social listening features, Brandwatch offers image recognition, demographic data about your audience, trending topics in your niche, API access, and dashboards that can be exported into customizable PowerPoint presentations. Platforms monitored: news sites, forums, blogs, Twitter, Facebook, Instagram.įeatures: Brandwatch Analytics, Brandwatch Vizia, Brandwatch Audiences, Image Insights, Boolean search.īrandwatch is a tool designed with high-level professional marketing departments in mind and aims to aid big corporations. In doing so, Brand24 allows you to quickly get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.īrand24 supports rich functionality such as automated sentiment analysis, instant alerts, automated reporting, and rich hashtag tracking functionality.īrand24 has a very attractive price point for its functionality and should certainly be considered when choosing a social listening tool. The theme of their product is to make it easy for you to access enterprise-grade data in a very easy-to-understand user interface, even if you are a beginner in using social listening tools. Pricing: starting at $49 per month, $492 per year.īrand24 lets you monitor what people are saying about you across the Internet, engage with clients and influencers, and get more customer insights than ever before -everything you need to stay ahead of the game! Platforms monitored: Twitter, Instagram, Facebook, news articles, Youtube, podcasts, forums, blogs, the web.įeatures: mentions feed, discussion volume chart, mention analytics, influencer score, sentiment analysis, alerts, data exporting, filtering It finds people who might be interested in your brand by looking for social posts which ask for recommendations or alternatives to your competitors. What differentiates Awario from any other tool on the market is a unique social selling module called Awario Leads. Moreover, it offers a sophisticated search mode based on a Boolean data type, which allows you to design intricate queries to satisfy your specific monitoring needs. ![]() Historical data will help you identify trends in your industry.īesides reputation management, you can use it to provide immediate customer support, find linkless mentions, monitor backlinks and so on. At the same time, it provides all the social listening power that Enterprise-level tools have.Īwario allows you to monitor the mentions of your own brand, as well as your competitors, industry buzzwords, specific campaigns, events, products, etc. This fact probably influences its price, making it one of the most affordable social monitoring tools out there. Pricing: starting at $29 per month, $290 per year.Īwario is one of the newer players on the market. Platforms monitored: Twitter, Facebook, Youtube, Reddit, Instagram, blogs, forums, news articles, the web.įeatures: analytics dashboard, sentiment analysis, influencer search, social selling module, Boolean search. Here’s a list which compiles 14 very different social listening tools which will help you gain a deeper understanding of social monitoring tools and choose something for your business. The “best” social listening tool doesn’t exist (sorry for accidental clickbait) because the best will always depend on your needs and resources. ![]() You can build your social listening strategy in a way that will cover all your business needs, from product development to closing sales.Īll you need is to choose the right social listening tool. Social listening tools, even though their application may seem straightforward at first glance, have huge potential to be used for different purposes. Most social media tools just focus on one simple task, for example, scheduling social media content or collecting all of your social media statistics in one place.
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